BRIEF
Shark had starting branching out to other areas of the consumer market with outside appliance. They came to Malka Media to work on their new project, the FlexBreeze. Shark wanted to launch a live action commercial that would showcase it’s capabilities. One of the caveats was going to be that we would have to remake the fan in some shots using CGI
ROLES
AGENCY
Malka Media
3D ANIMATORS
Josh Alan Myers
Russell Konzelmann
COLORIST
Sam Meneses
CREATIVE DIRECTOR
Morgan Reber
STORYBOARDS
Phil Powers, Emily Thompson
PRODUCERS
Alicia Parker
ART DIRECTOR
Kato Toombs
EDITORS
Dave Clanet, Brad Howell
PROJECT MANAGER
Alana Keeley
VFX SUPERVISORS
Jordan Stone, EJ Brieva
SOUND DESIGN
Gaelan Mullins
CREATIVE
Shark wanted to showcase the fan in multiple environments, since we knew the fan would need to be redone in post in other colors, the animation team worked closely with the production team to make sure the footage shot would be usable. Jordan Stone flew out to the LA set to work with the production team on acquiring all the on set data needed for the creation of the CGI fan in post. Capturing appropriate HDRIs for the color in post and camera information is important in matching the 3D space to the real space as much as possible. Malka ultimately ended up working on the grey version of the fan, while supplying some additional shots of the white fan to Shark for further colorways of the spot.